Tip from Mike McLaughlin on KW34HD1: Most direct view TVs
including the Sony emphasize red, even after adjusting saturation and tint. This tip to
eliminate red push is adapted from a suggestion by Anthony W. Haukap. (Use at your own
Enter the service menu (Display, 5, Volume up, Power on).
Press 2 repeatedly until you reach Device Item 2101-4.
Press 1 repeatedly until you reach Item 20, RYR. The default value is 6.
Write down the value just in case, so you can reverse the adjustment if necessary.
Press 3 repeatedly to increase the value to 12. (Don't press any other buttons!)
Press Muting then Enter to save.
Press power off to exit service mode. This adjustment will apply to all inputs.
After going through these steps, the AVIA color decoder check shows red only 5 percent
above green and blue. Bright reds no longer look orange. Flesh tones are natural and all
other colors look better too.